Growing up in the 80’s and 90’s, we could all remember how TV commercials had a direct impact on our everyday lives. They influenced how we ate, dressed, talked, slept, educated ourselves and much more. However, with social media and google taking over the digital world, this has all changed. This is all done through Social Media and Google Now. Understanding how to take advantage of social media and Google to build and grow your brand is crucial for competing and surviving in this modern marketplace.
Understand your Audience
One of the great successes of Google over the last few years has been its ability to watch and document the online habits of its users. As an example, let’s say you searched for running shoes on Google. The next time you log into your Facebook account, or visit a website that sponsors advertising, you’ll notice there are several ads from Nike, Adidas, etc. showing up on your feed. I know that this can sound a bit scary, but from a marketing standpoint, it’s actually a very powerful tool. The fact that Google and social media outlets are able to track user behavior, and in turn offer that information for free can actually put a lot of power into your hands. That is, if you know how to use this information.
The key to effectively growing your online presence and increasing your leads relies on your ability to leverage this data for your own purposes. Google provides a lot of free tools that give you the advantage of controlling who is exposed to your content, where they are from and how frequently they see your content. There are also several paid services such as Moz SEO and Raven Tools that can achieve this with a bit more finesse.
Giving your audience what they want
Catering to your audience can often be the most challenging part of your funnel. Often times your generated leads will decline prior to a closed sale, solely from a lack of convincing content. In order to succeed in this area, you’ll have to commit to producing targeted, meaningful content either through email, blogging, posting on social media and even posting content on forums.
Taking the first step
Taking the first step is often the most difficult, especially when you’re diving into new territory. Fully grasping the change that the digital age presents to your business WILL be a challenge. However, you owe it to yourself and the future growth of your brand to invest your time, energy and resources by taking full advantage to all that digital inbound marketing has to offer.